Networks need brand flexibility

Brian Lowry: Shows that don't fit can be the next big hit -- Branding has become a favorite buzzword in creative circles. Even TV programs and performers are "brands" now -- see the New York Times' ode to "Kim Kardashian Inc." -- to be carefully managed to avoid striking discordant notes.

Source: http://feedproxy.google.com/~r/variety/headlines/~3/WV5v3x1ixtA/VR1118027987

Eliza Dushku Emilie de Ravin Emma Heming Emma Stone